• Communications strategy

    Jump-starting a campaign in a very crowded German market
    Groupama, one of the largest French insurance companies, was totally unknown in Germany.

    Therefore, potential agents had first to be convinced that a powerful new contender was entering the market. To create a strong initial impact, we designed a country-specific mini-website and advised the client to place full-page ads in ‘Stern’, the iconic German news magazine. But we took advantage of a regional split run.

    The result : instead of $70,000 per ad for the nationwide ‘Stern’ edition, the client spent five times less, by targeting only the relevant area. Yet for local agents, the ads looked just as impressive…  We then organized power breakfasts for the agents in upscale hotels, where the Groupama sales team took over.
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