• Brand development

    Positioning Lacanche on the most unforgiving market in Europe—Germany
    Lacanche manufactures luxury cooking ranges in Burgundy, as well as the ‘pianos’ played by many of the world’s most famous chefs. But so far, the German market had been true to its reputation.

    We have tackled the problem with high-end newsletters complemented by ads in special interest magazines. In parallel, intensive media relations—including  factory tours for German journalists— have resulted in high visibility, while helping create a strong, unbiased image.

    For more brand development work, see also Spina Organics.

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