Warm and stylish
And it’s not even camel hair
Communications for a trade organization may come with their own challenges, but having worked before for an Italian ‘Consorzio’ (the Conzorzio Carni Suine Garantite in Reggio Emilia), we were undaunted. As the only non-French agency to pitch for this quintessentially French account, we knew the odds were against us. But we ended up winning over the client with a mix of fresh ideas and a realistic cost structure. Which is not to say that our in-depth knowledge of the industry did not help…
Corporate brochure
The Mur Manteau has nothing to sell—but a lot to promote. Therefore, the corporate brochure was essential. We have used it as a template to overhaul the complete visual identity of the Mur Manteau, which had been rather patchy and not very consistent.
By defining a highly specific graphic language, we have managed to make the Mur Manteau recognizable, to emphasize the specific benefits of exterior thermal insulation, and to make its members’ solutions stand out visually and technically.
An interesting detail: at production stage, this project showed an additional facet of our international know-how. By having the brochure printed in Germany rather than France, we were able to combine very high quality with significantly lower costs. Needless to say, it made the client rather happy.
Website relaunch
Aimed at professional users, the website is centered on information and examples of outstanding architectural projects that makes the best out of external thermal insulation systems.
One of its main features is the integration of over 50 downloadable project sheets. The collection is regularly expanded and updated, and presents iconic private, corporate and public buildings—see below.
Trade show and special event displays
Based on the redefined visual identity, we have developed a flexible toolbox. It maximizes the visual impact of the Mur Manteau in various contexts – trade shows, conventions, conferences and PR events.
Newsletters for architects, HVAC engineers, builders and contractors
In France, when in comes to thermal insulation, ETICS are the challenger, not the leader. We have tackled the two main problems—lack of information and fairly deep-rooted prejudice—with a series of newsletters. They combine testimonials, technical subjects and aesthetically inspiring examples.
LinkedIn page
The LinkedIn page is aimed at providing real substance and insights into a variety of technical and environmental subjects, using high-impact photos and QuickTime slideshows. Some posts also contribute to showcase the aesthetic potential of the various insulation systems and finishes.
Technical manuals
Aimed at architects, HVAC engineers and contractors alike, the manuals provide a lot of in-depth technical information in a clean-cut, visually consistent way.
