It started
with a one-shot brochure
It ended with a global relaunch
Wilhelmi actually approached us through their subsidiary in Paris. On the French market, they had to deal with specific requests, and a badly needed, ad hoc
brochure could not be provided by the German headquarters. Based on this first project, we have been asked to literally re-invent (with the exception of the logo) the complete brand identity. As the company operates in many countries, all materials have to be available in three languages—German, English and French.
The veneer brochure
The French are passionate about veneers—and this love affair has been going on, literally, for centuries. French cabinet makers are probably the best in the world, and their knowledge of veneer and its applications is nothing short of stunning. Today’s French interior designers and architects still have a particular fondness for exotic veneers, and therefore, Wilhelmi France needed to demonstrate the company’s know-how and specific expertise.
We first had to learn a lot about veneers ourselves (in addition to acoustic systems), and then, we designed a brochure that even the hard-to-please CEO liked a lot.
New brand identity across all information materials
As a result of an enthusiastic response to our one-shot brochure in French, we have redefined the look and feel of the brand. The previous corporate identity was clean and straightforward, but lacked personality and a clear reference to the context. It did not underscore Wilhelmi’s one-of-a-kind capability to seamlessly integrate acoustic solutions into the most ambitious architectural concepts. So this is what we focused upon.
Graphs and drawings on semi-transparent stock are integrated; they can be folded out for additional technical information.
A thoroughly revamped online identity
A new website in three languages was developed in parallel to highlight the three areas of expertise: acoustics, fire prevention and the development of innovative solutions, including acoustic ceilings with integrated cooling function.
